What Shaggy Dog Taught Me About Referral Business
A strong referral network, paired with excellent service, can overcome many business obstacles. In the case of Shaggy Dog, it overcame lack of location, marketing strategy and possibly, a license.
How to Measure Marketing Effectiveness of Social Media- Part I Facebook
At this point, most business owners recognize the value of social networks like LinkedIn, Facebook and Twitter. However, very few small business owners understand the importance of making social media measurable.
How To Measure Marketing Effectiveness of Email Marketing & Banner Ads
Below are tools that you can use to track effectiveness and ensure that you are not wasting money with companies that are not giving you a good ROI (return on investment).
How To Measure Marketing Effectiveness Using Google Voice
Here are a few cools ways that Google Voice can help you track marketing effectiveness.
Thanks Universe! A Motivational Message
I personally believe that the Universe has a funny way of telling us things. For instance, no matter what restaurant I choose, my fortune cookies either deal with building a business or not scattering energies- a personal issue I work to overcome. Well, today I found a badge.
Top Five Social Media New Years Resolutions
I will not be spooky. I think I speak for 99% of the Internet community when I say that it is really strange getting friend requests from people whom I do not know that have no visible pictures. It’s like peaking through your peephole to see a stranger knocking on your door wearing a ski mask. “Sure Mr. Stranger- come on in!”
How To Create A New Year’s Resolution Vision Board
One of the best ways to stay focused on your New Year’s Resolutions is to create a vision board. A vision board is simply a collage of your goals.
What Does Your Brand Say? Are You Sure?
I think most of us would agree that while communication is important, it is something that nearly everyone can stand to improve upon. For instance, in the past week, I’ve observed individuals have misunderstandings because their personal definitions of one word were different. I’ve seen people justify their position with a particular belief system that […]
Marketing In Ghana!
Last week I had the privileged of presenting at the Woman 2.1 Summit in Accra, Ghana, Africa. I had the pleasure of sharing the stage with Marshawn Evans, Reinvention Strategist who appeared on Season 4 of the Apprentice and Jody Turner, Future Trend Expert as well as a host of other speakers. I presented on […]
Social Media For People with Wandering Minds
Have you ever noticed that some people make things so much more complicated then they need to be? That’s how I feel when I listen in on many social media presentations. In reality, the concept of social media is simple. My definition of social media– Networks that bring individuals together based on common interests or […]